Anthony Kuo, a career satisfaction coach, has built a thriving six-figure digital product business, Untamed Career. But his success didn’t come from flashy marketing or overly polished presentations. In a recent conversation, Anthony shared the key lessons he’s learned about keeping things simple, authentic, and deeply personal—and how those values have been the cornerstone of his success.
Putting people first
Kuo’s coaching approach is rooted in genuine human connection. By focusing on real relationships rather than flashy sales funnels, he grew a trusted audience far more likely to invest in his digital products. Many of his first buyers were friends, family members, and referrals from his network of therapists in New York City.
“Your next sale is probably a lot closer than you think,” Kuo explained.
Instead of obsessing over complex marketing strategies, he prioritized building personal connections. This approach has consistently paid off, with most clients finding him through word-of-mouth and referrals.
People want someone who is real
Before starting his business, Kuo worked in advanced data analytics for large corporations. Naturally, he assumed a polished, professional image would drive success. But when he launched his first paid workshop, he quickly realized that people in need of career guidance weren’t looking for perfection.
“People want someone who’s real,” Kuo said. “They can see right through the overly edited videos and big promises.”
By leaning into a more personal, even “imperfect” style, Kuo found his content resonated more. Clients were drawn to his relatable, human approach, and his videos and ads generated stronger engagement.
Streamlining the tech
Another lesson Kuo learned: keeping the tech simple. After trying to bring big-corporation analytics into his small business, he realized tracking endless metrics just added unnecessary complexity.
“I don’t even look at my analytics anymore,” he admitted. “For my business size, a 0.1% difference doesn’t matter as much as having real conversations.”
Kuo now runs his entire business on one platform—Kajabi—for courses, checkout, and email. He uses ClickUp to track clients and relies on Discord for community discussions. By streamlining his tools, he has more time to focus on what matters: his clients.
Progress over perfection
One of Kuo’s biggest lessons came from his tendency to over-plan. Whether it was perfecting every slide for a workshop or scripting community sessions to the last detail, he found his plans often changed once real people got involved.
“I spent hours agonizing over every word, only to realize that once I got actual feedback, half of it had to change,” Kuo said.
His solution? Embrace iteration. Get the product out there, listen to feedback, and refine as you go.
Put your focus on connections
Today, Kuo’s digital products consistently help people find fulfillment in their careers—one of life’s trickiest challenges. He’s built a successful membership program and continues to offer one-on-one coaching, all while maintaining the warm, low-key vibe that sets him apart.
For anyone looking to sell digital products, Kuo’s journey proves the power of staying real. Instead of investing in elaborate ad strategies or expensive tech stacks, he recommends focusing on genuine connections, simple tools, and continuous improvement.
“The internet is massive,” Kuo said, “but the relationships you already have often become your best customers.”
Key Takeaways from Anthony Kuo
- Lean into authenticity: Imperfections can be more compelling than polished scripts.
- Keep it simple: Choose tools that help you focus on connections, not tech headaches.
- Look in your network: Your early customers often come from people who already trust you.
- Iterate quickly: Don’t wait for perfection—get feedback and improve as you go.
- Value small wins: Celebrate the small milestones your clients achieve along the way.
By following these principles, Kuo has created a sustainable, six-figure digital product business that helps people turn career dissatisfaction into genuine fulfillment. His story is proof that a personal, down-to-earth approach can pay off in a big way.
